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Crystallizing Public Opinion by Edward L. Bernays

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CHAPTER I

THE SCOPE OF THE PUBLIC RELATIONS COUNSEL

A new phrase has come into the language—counsel on public relations. What does it mean?

As a matter of fact, the actual phrase is completely understood by only a few, and those only the people intimately associated with the work itself. But despite this, the activities of the public relations counsel affect the daily life of the entire population in one form or another.

Because of the recent extraordinary growth of the profession of public relations counsel and the lack of available information concerning it, an air of mystery has surrounded its scope and functions. To the average person, this profession is still unexplained, both in its operation and actual accomplishment. Perhaps the most ...

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