Chapter 8. Communicate Constantly

 

“The best measure of courage is the fear that is overcome.”

 
 --NORMAN F. DIXON

Eighty-five percent of the problems in your business and personal life are going to be caused by your inability to communicate effectively with the important people around you. During a crunch point, you must keep the key people inside and outside of your business informed about what is going on. This action can make all the difference between success and failure.

Resolve to practice a “No Surprises!” policy with everyone. Surprises are seldom good. Nobody likes to hear bad news through the grapevine, especially if they feel that it is being kept from them for some reason.

People are highly emotional about both their money and their work. ...

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