Chapter 7. Manage the Crisis
“To be courageous means to be afraid but to go a little step forward anyway.” | ||
| --BEVERLY SMITH | ||
In a fast-changing, turbulent, highly competitive business environment, you will have a crisis of some kind every two or three months. You also could have a financial crisis, a family crisis, a personal crisis, or a health crisis with the same frequency.
By definition, the crisis will be a major problem or setback that happens completely unexpectedly, is disruptive, and takes precedence over whatever else you are doing at the moment. A crisis forces you to go on “Red Alert!”
A crisis is a critical moment, a “testing time.” Whatever you choose to do, or fail to do, can be extraordinarily important and have significant positive ...
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