KERRY

After a decade of talking with people who have read Crucial Conversations, I’m always surprised at the number of individuals who suggest that the book has helped them immensely, yet when I ask them what specific part has been of most assistance, they hesitantly explain that they haven’t exactly read the entire book. As I press further, many indicate that they haven’t read much of the book at all—okay, they’ve only scanned the book—but somehow the title, cover, headers, and first few pages have served them well. And they aren’t kidding. A quick glance has helped them enormously.

How could this be? As I probe further, I learn that the simple idea—that some conversations are so important that they deserve a special title and treatment—reminds ...

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