Index

ABtests.com

advocacy, in community management

Airbnb

Amazon.com

American Idol (TV show)

about
incentives and motivation used
mastery as motivator in
online spaces for
recruiting tactics
SMS, voting for via
success of
talent finding process of
transparency in voting and evaluation on

analytics, idea evaluation and

Android phones and systems

app development

Apple

Darwin open source products
delivering on promises
Google vs.,
incentives and motivation used
IP access and protection methods
iPhone
open source software used by
outside talent and app development
TV ads

Architizer

assets, in crowdsourcing

attention, as incentive

autonomy, as motivator

awareness, in recruiting

Baker, Gregg

bashing

BBDO

Benkler, Yochai

Betacup Challenge. See Starbucks Betacup Challenge

“Big Data”

biomimicry

Boston

Botsman, Rachel

Brainsaver skate helmet

Brain Tumor Foundation

Brandz survey

briefs and calls to action

awareness in recruiting and
characteristics of
coalition building and
detail deluge in, avoiding
evaluation criteria in
idea generation for
inspiring vs. instructing in
jargon in, avoiding
outcomes of, focus on
questions to ask
RFPs (request for proposals) and
storytelling, importance in
See also idea evaluation; idea generation

Brightidea

Brown, John Sealy

Bush, G. W.

Business Model Canvas

Business Model Generation (Osterwalder)

BuzzFeed

calls to actions. See briefs and calls to action

capital, in crowdsourcing

Carrefour

castles vs. ships mentalities

CEMEX

about
online spaces for
recruiting ...

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