Crowdsourcing Your Sales
Let Your Customers Sell Themselves (and Others)
Barry Libert and Jon Spector
Yes, Procter & Gamble (P&G) is in the business of turning out consumer products by the barrelful. As its Web site boasts, “Three billion times a day P&G brands touch the lives of people around the world.” But the company has another, very different line of business as well. It offers up the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers—for its own product divisions and those of other organizations as well.
Donna Wetherell, of Columbus, Ohio, is one of those “mom connectors,” as they’re called. She’s employed at a customer service call center, where she’s ...
Get Crowdsourcing Your Sales: Let Your Customers Sell Themselves (and Others) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
