Book description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.
Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers!
There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included….
Table of contents
Product information
- Title: Crowdsourcing Your Brand: How to Tap Customer Desire
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780137083114
You might also like
book
Be Your Own Brand, 2nd Edition
In this second edition of their classic book on personal brand, David McNally and Karl Speak …
book
Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
&>will control your brand relationship, there’s only way to win: help them do it. shows you …
audiobook
Leadership: How to Network
Welcome to Audio Learning from Assemble You. This lesson will guide you through the benefits of …
audiobook
Transformed
Help transform your business and innovate like the world's top tech companies! Transformed: Moving to the …