Acknowledgments

We would like to thank all those brilliant people with brilliant ideas who have inspired us to write this book. We think of academics and entrepreneurs as students navigating the sea of crowdsourcing. Special thanks to those at the universities of Lyon and in Lausanne, Paris, and Nice, as well as overseas (China and the Middle East).

It is true that the crowdsourcing movement is an ongoing process propelling us toward a new world of business opportunities but – and this is key – there is an element of fun that goes along with it. It is this joyful aspect that puts us in mind of Camden Town market in London, and the lyrics we used to sing along with there: “One step beyond…”

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