Part IV
Running Your Business with Your Investors in Mind
In this part . . .
When you choose to seek crowdfunding investing for your startup or growing business, you take on responsibilities to your crowd of investors. This part helps you do right by your crowd, starting in Chapter 12 with communicating clearly and regularly (whether that means once a week, once a month, or once a quarter — you set the pace).
Chapter 13 warns you against making certain mistakes that could lead your investors to revolt and shows you how to win them over again if the worst-case scenario happens. Of course, the best laid business plans sometimes go astray, so Chapter 14 offers advice for keeping your investors happy even when your business goals change or your plans are delayed.
