Part II

Planning Your Crowdfund Investing Campaign

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In this part . . .

The chapters in this part were written with the entrepreneur and small business owner in mind. They provide the foundational information required to begin developing a crowdfund investing campaign.

Before you can request business funding of any kind, of course, you have to craft a sound business plan and define your financial needs. Chapter 5 is a quick overview of how to accomplish these crucial first steps.

With a business plan in hand, you can then turn your attention to some tasks specific to crowdfund investing: envisioning how large your crowd needs to be and what types of people may populate it (Chapter 6) and selecting an online funding platform to host your campaign (Chapter 7). Do you have a great social network? Well, if not, Chapter 8 provides you with expert advice on how to build and maintain one.

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