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Cross-Cultural Management by Veronica Velo

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CHAPTER 9

Diversity Management

Other Forms of Diversity and Subcultures

Sophie Hennekam

In chapter 5 we discussed the development and functioning of a particular subculture, namely corporate culture, in which values (or at least practices) were shared by people composing them.

In this chapter we will explore the impact of other subcultures and their insertion into companies. Diversity, when appropriately managed, can easily translate into profit maximization, greater production, and overall satisfaction. Needless to say, it is the greatest generator of creativity. On the other hand, when a company does not profit from this asset, it immediately becomes a liability, creating cost, loss of opportunities, and sometimes even very expensive and ...

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