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Cross-Cultural Management by Veronica Velo

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CHAPTER 5

National Culture Versus Corporate Culture

Contextualizing Background Information

In previous chapters we have explored frameworks for cultural analysis that would contribute to the understanding of intercultural behavior in business. In the following chapters we will discuss the effects of culture in different aspects of business.

Corporate culture is the first business aspect on which the parameters previously described have an impact: businesses and companies are social arenas in which people interact through the use of signs and symbols that could be comparable to those used at national level. In this chapter, we will elaborate on the development of these social tools, their links to national culture, and the consequences of culture ...

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