CHAPTER 2
Frameworks for Cultural Analysis
The Cultural Dimensions of Geert Hofstede
The Aim of This Chapter
This chapter aims at describing the basic and most widely used frameworks for cross-cultural analysis according to Geert Hofstede, who defined what he calls “dimensions” or general aspects in which cultures may be grouped according to commonalities in their mental programming.
Cultures in which gender roles are greatly differentiated and emphasized are known as “masculine” cultures—as opposed to “feminine” ones. Groups in which the collective interests overcome individual ones are called “collectivist” as opposed to “individualist.” Mental programmings in which hierarchy is a requirement for social order received the name of “high power ...
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