O'Reilly logo

Cross-Cultural Management by Veronica Velo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Frameworks for Cultural Analysis

The Cultural Dimensions of Geert Hofstede

The Aim of This Chapter

This chapter aims at describing the basic and most widely used frameworks for cross-cultural analysis according to Geert Hofstede, who defined what he calls “dimensions” or general aspects in which cultures may be grouped according to commonalities in their mental programming.

Cultures in which gender roles are greatly differentiated and emphasized are known as “masculine” cultures—as opposed to “feminine” ones. Groups in which the collective interests overcome individual ones are called “collectivist” as opposed to “individualist.” Mental programmings in which hierarchy is a requirement for social order received the name of “high power ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required