CRM Fundamentals

Role of the Steering Committee

Chapter 2 introduced the steering committee and its role in your CRM program. Although this group’s role changes following the initial CRM deployment, the committee continues to remain of paramount importance to the long-term success of your CRM program. The steering committee needs to continue to act as the central point for all things CRM moving forward. Some ongoing focuses should include the following:

• CRM evangelism: The steering committee should plan to continue to act as the primary evangelist for the CRM program within your organization. Whether it is because of your need to secure funding for future phases and work or because of the importance of successful future projects to your organization, the message ...