O'Reilly logo

CRM Fundamentals by Mathew Johnson, Brian Paulen, Scott Kostojohn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

People

Your CRM program will require a number of people from different parts of the organization playing different roles. Job titles and requirements will depend on the organization, but for most organizations, the following roles should be assigned for a successful CRM implementation.

Executive Sponsor

The executive sponsor is the senior executive who is ultimately accountable for the success of the CRM program within your organization and is responsible for the following:

  • Securing necessary funding for the CRM program.
  • Guiding the ongoing CRM roadmap development process to ensure that the roadmap is well aligned with the organization’s strategic goals. Roadmap development is described in detail in Chapter 3.
  • Ensuring engagement at the executive ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required