Final Thoughts on Maintaining and Evolving CRM
Throughout this chapter, we have discussed the items for you to focus on following the initial launch of your CRM program. Placing a priority on these items, while consistently keeping your CRM roadmap in mind, will enable you to grow and expand usage of CRM within your organization. Post-launch, virtually everything you do will have an impact on the CRM community, so a defined testing process, a plan associated with new features and projects, and a focus on listening to and supporting your employees will enable you to continue your progress and, ultimately, achieve success with your CRM program.
Get CRM Fundamentals now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
