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CRM Fundamentals by Mathew Johnson, Brian Paulen, Scott Kostojohn

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Custom Development

There are likely to be situations where the standard capabilities of your chosen CRM application cannot adequately support your process, or where additional capabilities could have a dramatic impact on your team’s productivity. All of the major CRM application vendors have anticipated this and have, to varying degrees, designed their applications to allow them to be augmented with new features by their partners and customers. Because custom features are designed by you, for your unique needs and situation, they can be tremendously valuable. However, there are a number of important considerations before embarking on a custom development effort as part of a CRM project:

  • Cost: Custom development involves programming, often from ...

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