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CRM For Dummies by Lars Helgeson

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Chapter 15

Measuring Business Performance with CRM

IN THIS CHAPTER

check Defining sales funnels for tracking the sales process

check Developing testing techniques that teach your business how to grow

check Designing marketing metrics to guide your sales and marketing investments

Marketing, particularly digital marketing, is a closed-loop process. Success depends on your ability to listen. Focus on the feedback you receive from every marketing investment you make. As technology advances, you can gain more access to learning from what your leads and clients do in response to your marketing efforts. Everyone responds, engages, and converts in their way; the better you understand how and why, the more your business grows.

The knowledge you gain from sales and marketing is continuous and constant. Being data-driven in your sales and marketing keeps you ahead of your competition. Building your business around a Complete CRM platform sets you up for long-term success.

In this chapter, I talk about various methods you can use to track the performance of your marketing campaigns and sales processes. I cover testing techniques and ways to track website traffic, email marketing, and social media. You can use ...

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