About the Author
Barton Goldenberg is founder and president of ISM, Inc. ISM is a premier customer relationship management (CRM) research, market analysis, and consulting firm that has specialized in sales, customer care, and market automation since 1985.
Goldenberg's foresight and vision to integrate sales, marketing, customer service, e-business, and business intelligence has been central to today's CRM industry success.He has reinvented the industry and is now poised to pioneer another business model for the 21st century, which he speaks about in his new presentation, Creating the Real-Time Enterprise.
His bottom-line, results-oriented style has ...
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