~ Reviews ~

“This book is short on philosophy and long on pragmatic advice.”

—Harvey Mackay, author of Swim with the Sharks and Pushing the Envelope

“This is the only book on CRM that has made it to my credenza.”

—Stan Davis, author of Blur and Lessons from the Future

CRM Automation is a blueprint for a successful CRM implementation.”

—Ken Blanchard, co-author, The One Minute Manager®

“Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI.”

—Beth Struckell, VP, division of PepsiCo

CRM Automation gets to the heart of what a successful CRM implementation is all about—people, process, and technology. You can save hundreds of hours and thousands of dollars by reading this book before launching ...

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