Copyright
Library of Congress Cataloging-in-Publication Data
Goldenberg, Barton.
CRM automation / Barton Goldenberg.
p. cm.
Includes index.
ISBN: 0-13-008851-X
1. Customer relations-Marketing. 2. Customer relations--Data processing. I. Title.
HF5415.5 .G65 2002
658.8'12--dc21
2001059140
Editorial/Production Supervisor: Vanessa Moore
Acqusition Editor: Paul Petralia
Editorial Assistant: Richard Winkler
Marketing Manager: Debby vanDijk
Manufacturing Manager: Alexis Heydt-Long
Cover Design: John Christiana and Talar Agasyan-Boorujy
Cover Design Director: Jerry Votta
Series Design: Gail Cocker-Bogusz
Project Coordinator: Anne R. Garcia
ISM, Director of Public Relations: Jennifer Aleknavage
© 2002 Barton Goldenberg
Published by Prentice Hall PTR, a division ...
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