CRM Automation

E-Customers (B2B)

The Web allows smarter, more powerful customers to access your company's information at any time and from any place. E-customers are an identifiable market segment who wish to interact with a company at any time, using whatever media channel (e.g., cell phone, e-mail, etc.) the customer has available. The onus is on the company to provide all interaction capability that the e-customer demands and to ”know” the customer by not only tracking and remembering all interactions across multiple touch points, but also to be able to analyze customer interaction information and to learn the profile of the e-customer in order to better serve the needs of that customer. This is particularly relevant for B2B companies, because the vast majority ...