CRM Automation

Summary

As in the theater, timing is everything. I believe that now is the time to understand the impact that these twelve CRM industry trends will have on your existing or planned CRM efforts. Carefully consider these trends as a part of your overall planning process and you will likely see the benefit of your foresight as you implement your CRM efforts.

Understand the importance of technology, but be careful not to get caught up in the technology game. As the founder of American Airlines' Sabre reservations systems, Max Hopper, already warned us many years back, because changes in information technology happen so quickly, and the consequences of falling behind are so devastating, companies will either master the technology or die. Companies ...