CRM Automation

Implementation

Without a doubt, the weakest link in the CRM industry has been and continues to be implementation excellence. With implementation costs typically running anywhere from .5 to 2.5 times the cost of software, the time is ripe to help companies better understand whether their implementation money is being well spent. Being pragmatic for a moment, for obvious reasons it is not always in the interest of implementation firms to take the most cost-effective route. What is the best way to avoid having implementation firms blame CRM software vendors and vice versa while the company is forced to spend more and more money to get to a resolution? In defense of the implementation firms, how do implementation firms hold fickle customers to a ...