CRM Automation

Differences Between U.S. and International CRM Implementations

Key differences between an international versus a U.S. implementation include:

1. Differing Business Needs

   Not all companies, particularly companies with international operations, are able to implement a similar business strategy. This in turn implies that divisions or regions of the same company may in fact have different business needs as concerns CRM support. As an example, ISM worked with an American high-tech manufacturing company whose distribution channel strategy in Europe differs considerably from that of their distribution channel strategy in the United States. Whereas business strategy in the United States is based around the growing independent reseller distribution channel, ...