Similarities Between U.S. and International CRM Implementations
Key similarities include:
The Use of a Structured Methodology to Prioritize Business Needs
ISM has had the pleasure of working with several international CRM projects over the past 17 years. This experience has taught us that whether in North America, Latin America, Europe, Asia, or elsewhere, it is imperative that the company uses a structured methodology to ensure that global business needs, where appropriate, rise to the top of the business prioritization list.
For example, ISM worked with a European company, which at the time sold mining and construction equipment to North and South America (approximately 50 percent of their global sales), to Europe (approximately 30 percent), ...
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