Chapter 26. CRM: An International Perspective
Are there substantial differences when implementing a CRM system internationally versus implementing a system in the United States? What are the differences and do they need to be taken into account prior to implementation or can they be addressed after implementation?
In this chapter, we respond to these and other important questions/issues associated with implementing CRM on a global basis. We will look at key similarities between an international versus a U.S. implementation, then at key differences, and close with key lessons that should be kept in mind when implementing an international CRM project.
CRM is now very much a global business. While the CRM industry got its start in North America ...
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