Chapter 23. Application Service Providers (ASP): An Overview
What is an Application Service Provider (ASP), and why is ASP a relevant acronym in the world of CRM? In this chapter, we explore the history and growth of ASPs, the applicability of the ASP to your organization's CRM efforts, as well as provide information on some ASP vendors.
Today's chief information officers (CIOs) are being asked to roll out electronic commerce initiatives such as CRM and e-procurement in weeks, not months, and to be ready to adapt or draw up entirely new strategies at a moment's notice. In addition to these dynamic business pressures, CIOs are wrestling with labor issues, speed of technological change, and the emergence of broadband networks. All of these forces ...
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