Summary

There are eight key implementation issues associated with the successful implementation of your CRM system:

  1. Prepare for your CRM implementation.

  2. Set up an effective CRM project management team.

  3. Integrate legacy and third-party information systems.

  4. Customize your CRM system.

  5. Pilot your CRM system.

  6. Roll out your CRM system.

  7. Support your CRM system.

  8. Grow your CRM system.

It is very important that you pay careful attention to each of these key implementation issues, and that you get them right. As stated at the beginning of this chapter, systems implementation is the weak link in today's booming CRM industry. Continued strong growth within the CRM industry will require that this weak link be strengthened considerably, and soon. Needless to say, ...

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