CRM Automation

Manage Your Communications to All CRM Initiative Participants

Once you have announced your CRM efforts internally, and have carefully selected your project leader and superuser team, your next internal marketing effort should be focused on maintaining ongoing and effective communications with all members of the automation project. It is particularly important at this stage to ensure that there is an open and constructive channel of communications between your project champion (your project champion will be the highest possible executive who is willing to promote your system throughout the organization and ensure that bureaucracy does not get in the way of your success), your project leader, your superusers, your IT department, and any external ...