Announce Your CRM Efforts Internally
The launching of your CRM initiative should be done with great pride and with great care. There are many people within your company who will be curious to know what your initiative is all about. You should not be surprised if people start to ask questions like: Will the initiative include me? Who has been selected to participate in the initiative and what were the selection criteria? How many people have been included in the initiative? How long will the initiative last? How quickly will the initiative spread to members outside the initial user group? What will persons participating in the user group need to do? Will persons participating in the initiative get PCs or other access devices from the company? ...
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