Chapter 15. The Importance of CRM Project Communications
CRM brings with it a myriad of questions from the users that require careful thought and analysis. It is paramount that you create communication and feedback mechanisms to deliver information about the vision, objectives, planning, and development of the CRM system.
Users of the CRM system as well as nonusers will have questions and concerns regarding the aforementioned areas, so you need to be proactive in planning for the needs of the various placeholders in the organization that will be impacted by the CRM initiative. Our recommendation is that you should plan on preparing your CRM project communications efforts well, thereby improving the likelihood of long-term success for your CRM ...
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