Business Functional Requirements for Your CRM System
Prioritizing your business functional requirements can be a difficult exercise. Assuming you are implementing a multifunctional, integrated system, it is likely that your business functional requirements list will contain requirements elicited from job functions which include sales, sales management, marketing, customer service, and top management. It is also likely that each of these job functions will feel that its own requirements are the most important requirements for the system. Moreover, unless there are clear rules for prioritizing your business functional requirements, internal politics can lead to inappropriate prioritization, which may have long-term unfavorable system results.
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