Chapter 12. CRM System: Requirements Analysis
One of the key results of your CRM software selection and implementation roadmap process will be a list of requirements, which typically includes business functional, technical, and user friendliness/support items. These requirements come directly from your brainstorming session, your field/corporate visits, your questionnaires, as well as any business matrices that you may have employed (e.g., technical infrastructure review).
You should not be surprised if your requirements list is long; in fact, this may well signal the results of a successful software selection and implementation roadmap. Nevertheless, in ISM's experience we find it unfeasible and even unwise to try to deliver all defined business ...
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