Summary
Each CRM Business Case is unique, and therefore it is difficult to provide a sample or generic CRM Business Case here. If you feel that you would benefit from seeing a sanitized version of a CRM Business Case, please contact ISM.
The CRM Business Case is not an optional item. Not only is it mandatory, but also it must be measured quarterly to ensure that the CRM initiative stays on track. Effective use of the CRM Business Case is how a company proactively achieves CRM project or program success.
Get CRM Automation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
