Step 10: Keep Management Committed
Set up a committee that includes senior staff and users from the sales, marketing, and customer service departments as well as from the information systems department. This committee should brief senior management on a quarterly basis concerning the status of the CRM systems project, e.g., successes, failures, future needs, growth, etc. Measure the system's results and relay the impact of the system to management. Secure your “system's champion.”
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