Problems with CRM
There are several problems associated with CRM. The key problems include:
Lack of a sales, marketing, and customer service strategy
Firms lacking a sales, marketing, and customer service strategy often are unable to identify or prioritize areas which could benefit from automation. Successful CRM can be realized only when a strategy is in place.
Lack of corporate commitment
CRM requires a corporate commitment from the top. Often, this commitment is missing. Successful CRM requires the involvement of sales and marketing personnel, information systems personnel, external information sources, etc.
In-company politics
Information is power, and key individuals within the firms are often not prepared to share their own information ...
Get CRM Automation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
