CRM Automation

Summary

In summary, the last year has seen many changes in the technology that CRM vendors are using for development and application. We can expect to see more consolidation in technologies and companies. As you consider CRM solutions, make sure that you pay attention to how tightly integrated the CRM vendor's modules really are. Some CRM vendors have literally taken years to come out with integrated modules after purchasing a CRM-related technology vendor that had specific CRM technology or functionality. 2001 has also seen several CRM vendor mergers and acquisitions which should lead to more “best-of-breed” software choices. When evaluating CRM technology, focus on the CRM vendor as a whole rather than a specific aspect of the company's product/service ...