CRM Automation

Business Intelligence

Anyone who has been following the stream of press releases issued by CRM and customer interaction companies this year knows that analytic applications vendors are quickly merging with customer intelligence and CRM providers. If companies are not privy to changes in their corporate landscape, they are likely to be blindsided. The convergence of BI (business intelligence) and the Internet—or e-solutions—is the critical next step to supplying company infrastructures with the decision-making capabilities and Web-enablement they need to move forward in e-business. From a BI standpoint, clients leverage their ERP investment by pulling information from that system into a separate, organized intelligent structure from which educated ...