Increasing Product and Marketing Focus on the Small to Mid-Market Niche
Anecdotal evidence along with recent studies (e.g., a recent D&B [formerly Dun & Bradstreet] study) point to a steady stream of CRM software adoption by small and mid-sized businesses in the near term. In contrast, larger companies are scaling back their IT purchases for the short term due to the current economic downturn. The opportunities within the small and mid-sized business niche are therefore increasing, leading to additional CRM products that target the small to mid-market niche. Recently, PeopleSoft introduced the PeopleSoft Accelerated CRM product, a fixed-price CRM package aimed at companies with less than $500 million in revenue. Oracle and J.D. Edwards also have ...
Get CRM Automation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
