CRM Automation

Increased Consolidation and Mergers Among CRM Vendors

With the current economic downturn and pressure from customers to provide comprehensive applications, consolidation of CRM vendors into a handfull of dominant major players will increase. Analysts do predict that some small CRM vendors, particularly those in niche markets will survive. Some of the key acquisitions over the past few years within the CRM industry include:

• Avaya's acquisition of Quintus

• Broadbase's acquisition of Servicesoft and KANA's acquisition of Broadbase

• J.D. Edwards's acquisition of YOUcentric

• Microsoft's acquisition of Great Plains

• Nortel's purchase of Clarify and subsequent sale of same to Amdocs

• PeopleSoft's purchase of Vantive

• Peregrine's purchase of Remedy

• Sage's acquisition ...