Technology
The technology component is the most overwhelming given the ever-expanding number of technology offerings and alternatives. There are two issues related to technology: dealing with CRM software vendors and staying on top of CRM technology trends.
CRM Software Vendors
Let's start with dealing with CRM software vendors. Today's CRM technology will address most, if not all, CRM user requirements. Moreover, there are dozens of competent, financially sound CRM vendors to choose from. Nonetheless, can the CRM vendor's offering deliver what it promises to deliver? The response to this question is not always evident. Here are a few examples. In one case, a leading CRM software vendor claimed its software seamlessly integrated with all back-office ...
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