CRM Software Vendors
The CRM industry is comprised of a diverse group of vendors that vary in size, but more importantly in specialty and product offering. When selecting a CRM software vendor, attention should be given not only to the product characteristics, but also to the expertise of the vendor. Post-sales support and adequate training are critical to the overall success of your customer relationship management system.
Some vendors offer very comprehensive training and support programs, with 24-hour telephone support, on-site support, Internet/Web forums with news and updates, fax on demand service for technical and marketing documents, online training, etc. This is particularly relevant to companies who subscribe to an ASP (application ...
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