Publications

Many magazines feature CRM-related information, provide articles about CRM software and issues that are specific to an area such as e-business, lead tracking, sales force automation, etc. The magazines that have regular coverage of CRM issues are Sales & Marketing Management and CRM. Other publications feature material about CRM, as well as computer and software issues, and sometimes provide both software reviews and analysis. These publications include: Customer Support Management, Field Force Automation, Intelligent Enterprise, ComputerWorld, Selling Power, Sales & Marketing News and Strategies, Wireless Review, PC Magazine, and The Industry Standard.

A word of caution here: articles found in these publications may be based solely ...

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