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Critiqued: Inside the Minds of 23 Leaders in Design by Christina Beard

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Final Poster Redesign

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AFTER Ellen’s feedback

DURATION OF REDESIGN

3 days

“For me, this poster needed to be visceral, informative, and impactful for a broad audience.”

This was the end of my journey. I had traveled to five cities and two countries and met with 23 designers, redesigning the same message 25 times. It was like running 25 sprints—back to back. I was in designer cross-training.

I came to a hard stop and was ready to step back and broadly look at all the iterations with a new perspective. Each poster was an experiment in inhabiting ...

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