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Critiqued: Inside the Minds of 23 Leaders in Design by Christina Beard

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Paula Scher

Image
Image

AFTER Experimental Jetset’s feedback

LOCATION

Pentagram, New York, NY

EDUCATION

BFA, Tyler School of Art

EMPLOYMENT

Partner, Pentagram

DURATION OF REDESIGN

6 days

“Posters are for human beings, so they should be human.”

“Well, that’s fine, that’s one way to do it,” Paula quickly responded after I explained the concept of showing bacteria growth typographically. She held up the poster for a few moments, scanning it and then setting it off to the side.

I was excited and nervous to meet Paula. She held up her new puppy in front of ...

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