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Critiqued: Inside the Minds of 23 Leaders in Design by Christina Beard

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Michael Vanderbyl

Image
Image

AFTER Jennifer’s feedback

LOCATION

Vanderbyl Design, San Francisco, CA

EDUCATION

BFA, California College of Arts and Crafts

EMPLOYMENT

Principal, Vanderbyl Design, San Francisco, CA

DURATION OF REDESIGN

9 days

“Sometimes it’s hard to do the obvious thing.”

“This is a designer’s nightmare!” Michael said, comparing my project to getting client feedback. He scanned over the poster as his small, circular black glasses slipped down his nose. “It’s like when a client says, ‘Can you make it more like this?’ And you go rework it, ...

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