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Critiqued: Inside the Minds of 23 Leaders in Design by Christina Beard

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Jennifer Morla

Image
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AFTER Rick’s feedback

LOCATION

California College of the Arts, San Francisco

EDUCATION

BFA, Massachusetts College of Art

EMPLOYMENT

President and Creative Director, Morla Design, Inc. California College of the Arts Faculty

DURATION OF REDESIGN

3 days

“I think this works well; it has a bit of verve, and that’s important.”

“I like it,” Jennifer said. “It’s out of the ordinary and unexpected for the topic you’re addressing.” She didn’t spend time imagining an audience or analyzing the poster. She responded with her gut. “Blow it ...

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