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Critiqued: Inside the Minds of 23 Leaders in Design by Christina Beard

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Jessica Helfand

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AFTER Alice’s feedback

LOCATION

Yale University, New Haven, CT

EDUCATION

BA Graphic Design and Architectural Theory, Yale; MFA Graphic Design, Yale

EMPLOYMENT

Partner and Co-Founder, Winterhouse Studio; Co-Founder, Design Observer; Faculty, Yale University

DURATION OF REDESIGN

6 days

“You want someone to think, ‘Oh shit, I have to wash my hands.’”

“It should feel visceral and emotional and theatrical,” Jessica said, waving her hands in the air.

An hour earlier we met in the dark Sterling Memorial Library at Yale University. ...

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