Critical Thinking for Marketers, Volume II

Notes

Chapter 1

1.  Stanford Encyclopedia of Philosophy (2005).

2.  Google (n.d.).

3.  Wikipedia (n.d.). Retrieved from http://en.wikipedia.org/wiki/Heuristic

Chapter 2

1.  deLaplante (2016).

2.  Farris et al. (2006, 26).

3.  Belch and Blech (2001, 152).

4.  Belch and Blech (2001, 152).

5.  Farris et al. (2006, 26).

6.  Farris et al. (2006, 26).

7.  Sharp (2010, 7).

8.  Sharp (2010, 7).

9.  LeBlanc (1998, 303).

10.  Grapentine (2012, 10).

11.  Grapentine (2012, 10).

Chapter 3

1.  Baggozzi (1980, 1).

2.  Malhotra (2012, 220).

3.  Baggozzi (1980, 17–18).

Chapter 4

1.  Giese and Cote (2000).

2.  Grapentine and Teas (2008).

Chapter 6

1.  Sharp (2013, 112).

2.  Sharp (2013, 112).

3.  Sharp (2010).

Chapter 7

1.  North, Hargreaves, and McKendrick ( ...